27/17 Partners invests in technology, business services, and healthcare services companies, while focusing on high-quality businesses with predictable revenue streams in North America, Europe, and APAC. 27/17 stands out by bringing a private equity playbook to public markets. Their name stems from a proverb rooted in the concept of “iron sharpening iron,” the idea that people and entities can influence and challenge each other to become better, stronger, and more successful.

8 Point Studio partnered with 27/17 to develop a strategic visual brand system and website to better represent their business and foundational ideas. The new brand reflects 27/17 Partners’ value-oriented and opportunity-seeking approach, featuring a modern serif wordmark paired with a confident, deep blue palette that together signal integrity and boundless knowledge.

Glowing dynamic gradients convey momentum, clarity, and a forward-thinking perspective, while a system of layered illustrations reinforces the idea of looking below to reveal hidden opportunities and unlock potential for growth.

The website was developed to be dynamic, clear and knowledge-rich with a focus on typographic hierarchy and information organization. The 27/17 team is highly analytical and the new website conveys rich information with sharp clarity and engagement. Visitors can easily navigate the technical frameworks and disciplined data and strategies that 27/17 employs. Striking motion-based elements activate the main ideas behind 27/17’s brand and generate thoughtful engagement.